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There Could a Facebook-Cambridge Analytica Scandal Everyday

Today, the manner by which any personal data is processed by the ad delivery algorithms of advertising platforms of tech giants like Meta and Google leads to a much more severe threat to the integrity of electoral processes than microtargeting. The European Parliament’s position on the Regulation on Political Advertising, which was adopted on February 2nd, is a step forward in addressing present and potential threats, pertaining to personal data, democracy, and fundamental rights. 

Digital Civic Space Advisor from European Center for Not-for-Profit Law (ECNL), Karolina Iwańska, along with Fernando Hortal Foronda, a Digital Policy Officer at the European Partnership for Democracy (EPD) comes up with their report on the Facebook-Cambridge Analytica Scandal.

Facebook-Cambridge Analytica Scandal 

In the 2010s, millions of Facebook users’ personal information was illicitly obtained by the British consulting company Cambridge Analytica, mostly for the purpose of political advertising. 

Apparently, this data was gathered via an app named “This Is Your Digital Life,” developed by scientist Aleksandr Kogan and his company Global Science Research in 2013. The app gathered the personal information of users’ Facebook friends while asking a series of questions to create psychological profiles of users, through Facebook’s Open Graph platform. 

The app collected data from nearly 87 million Facebook profiles. Cambridge Analytica utilized this data in order to support Ted Cruz and Donald Trump’s p

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