TRAI Enforces Stricter Regulations to Combat Telemarketing Spam Calls

There has been a significant shift in the Telecom Regulatory Authority of India (TRAI)’s efforts to curb spam calls and unsolicited commercial communications (UCC) as part of its effort to improve consumer protection, as TRAI has introduced stringent regulations. These amendments will take effect on February 12, 2025, and prohibit the use of 10-digit mobile numbers for telemarketing purposes, addressing the growing concern that mobile users have with fraudulent and intrusive messages.

To ensure greater transparency in telemarketing practices, the Telecom Regulatory Authority of India (TRAI) has enforced several measures that aim to ensure communication integrity while increasing the intelligence of telemarketers.

A comprehensive consultation process was undertaken by the Telecom Regulatory Authority of India (TRAI), which involved a comprehensive stakeholder consultation process for the approval of changes to the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018, as a result of which significant changes have been made.

This revision is intended to protect consumers against unsolicited commercial communications (UCCs) as well as to enhance compliance requirements for the providers of telecom services. 

Cellular Operators Association of India (COAI,) however, has expressed its concern over the updated regulation, especially about the penalties imposed on service providers as a result of it.

The secon

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