A New Paradigm for Sales Motions Managed Security Service Providers (MSSPs) know that the Quarterly Business Review (QBR) with clients often masquerades as an opportunity to pitch new services, upsell existing ones, and raise bottom line. However, as the cybersecurity arena continues to evolve, it becomes increasingly apparent that the traditional sales-centric approach is no longer relevant for the long game with clients. Today’s MSSPs are realizing that cybersecurity clients expect more from their service provider. They want to be mentored by creative thought leadership and advised by experts who understand their core needs. Consequently, MSSPs are called to steer […]
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