Almost all leading TV models in recent years have been equipped with Automatic Content Recognition (ACR), a form of advanced tracking technology designed to analyse and monitor viewing habits that is a key component of most television sets. As a result of this system, detailed information is collected about the content being displayed on the screen, regardless of the source — whether it is a broadcast, a streaming platform, or an external device.
A centralised server processes and evaluates this data once it has been captured. It is the purpose of television manufacturers to use these insights to construct comprehensive user profiles so they can better understand how individuals view the media and how they prefer to watch it. Following this gathering of information, it is used to deliver highly targeted advertising content, which is tailored to align closely with the interests of the viewers.
It is important to realise, however, that even though ACR can improve the user experience by offering tailored advertisements and recommendations, it also raises significant concerns concerning data privacy and the extent to which modern smart televisions can monitor the user in real time. Using automatic content recognition (ACR), which is a sophisticated technology integrated into most modern smart televisions, users can detect and interpret the content presented on the screen with remarkable accuracy.