Websites Must Allow Users to “Reject All” Cookies, UK Regular Warns

 

Some of the most popular websites in the country have received warnings from Britain’s data protection regulator that they could face penalties if they continue to force users to accept advertising cookies.

The top websites in the UK were given a 30-day deadline by the Information Commissioner’s Office (ICO) to abide by the country’s privacy laws, failing which they would “face the consequences.”

The issue is how these sites permit individuals to opt-out of advertising cookies, with the ICO stating that they have a legal obligation to make it as easy to “Reject All” advertising cookies as it is to “Accept All.”

This comes after TikTok was fined €5 million (roughly $5.4 million) by France’s data protection authority, the CNIL, in January for having a cookie banner on its website featuring a one-click option to accept all cookies but not to refuse them. 

Even though the underlying laws were identical, security specialists noted

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