Netflix made a policy error last month that might provide consumers with long-term security benefits. For other business-to-consumer (B2C) firms wishing to enhance client account security, this unintentional pro-customer safety action may serve as a lesson.
On May 23, the streaming giant made its new “household” policy available to US consumers. Accounts will now be limited (with few exceptions) to a single Wi-Fi network and associated mobile devices. After months of stagnation and investor apprehension, it’s a shot in the arm to treat the aftereffects of COVID and promote user growth.
By banning the widespread practise of password sharing, the restriction may unintentionally enhance streamers’ account security.
“Sharing a password undermines control over who has access to an account, potentially leading to unauthorized use and account compromise,” stated Craig Jones, vice president of security operations at Ontinue. “Once shared, a password can be further distributed or changed, locking out the original user. Worse yet, if the shared password is used across multiple accounts, a malicious actor could gain access to all of them. The practice of sharing passwords can also make users more susceptible to phishing and social engineering attacks.”
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