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What Proponents of Digital Replica Laws Can Learn from the Digital Millennium Copyright Act

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We’re taking part in Copyright Week, a series of actions and discussions supporting key principles that should guide copyright policy. Every day this week, various groups are taking on different elements of copyright law and policy, and addressing what’s at stake, and what we need to do to make sure that copyright promotes creativity and innovation 

Performers—and ordinary people—are understandably concerned that they may be replaced or defamed by AI-generated imitations. We’ve seen a host of state and federal bills designed to address that concern, but every one just generates new problems.  

One of the most pernicious proposals is the NO FAKES Act, and Copyright Week is a good time to remember why. We’ve detailed the many problems of the bill before, but, ironically enough, one of the worst aspects is the bone it throws to critics who worry the legislation’s broad provisions and dramatic penalties will lead platforms to over-censor online expression: a safe harbor scheme modeled on the DMCA notice and takedown process.  

In essence, platforms can avoid liability if they remove all instances of allegedly illegal content once they are notified that the content is unauthorized. Platforms that ignore such a notice can be on the hook just for linking to unauthorized replicas. And every single copy made, transmitted, or displayed is a separate violation, incurring a $5000 penalty – which will add up fast. The bill does offer one not very useful carveout: if a platform can prove in court that it had an objectively reasonable belief that the content was l

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