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Web categorization engines and related tools are built to help organizations classify websites they do business or generally interact with.
WhoisXML API’s Website Categorization API and Website Categorization Lookup used to classify websites into 25 possible categories. Both products can now classify websites into 500+ categories — based on most of the current Internet Advertising Bureau (IAB)’s list of site categories. A complete list of these categories can be found on our Get all categories page.
As part of giving users more potential categories for each site, the enhanced web categorization engine’s results are presented into classification sets of two tiers. The selected categories also come with their respective IAB identification numbers and confidence levels. The higher the confidence level, the more likely the specified category is accurate.
Querying whoisxmlapi[.]com on the improved API and lookup tool, for instance, gives these results:
Each query will give at least two sets of categories with up to two tiers. For example, from the results displayed above, it is possible to see that whoisxmlapi[.]com is foremost a Technology & Computing website with a confidence level of 95%.
What Can You Use Web Categorization For?
Web categorization is helpful in marketing, web filtering, and brand protection, among other use cases. Here are some examples to show the enhanced web categorization tools at work.
Marketing: Get to Know Your Customers Better
Successful marketing these days requires content personalization. The best way to do that is by knowing one’s customers — what industry they are in, what their company does, and how your offerings can best support their business needs.
Web categorization can help companies do that by classifying their customers’ websites into different catego
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Read the original article: WhoisXML API Upgraded Its Web Categorization Engine