Data breaches are now more rampant than ever, exposing passwords and payment details to hackers. You could be getting breach alerts that pop up every so often, warning you that your data has been exposed. It’s a wake-up call on how rampant the breaches are.
A Persistent Problem
Data breaches have become part of our online lives. From credit card numbers to social security information, hackers never cease their attempts to access sensitive data. In fact, many breaches are financially driven, and about 95% of cyberattacks aim for money or valuable information. Still, despite all the news every day, companies often do not realise until almost six months pass-the average, 194 days, Varonis reported in 2024-that they have suffered a breach. Therefore, the attackers have sufficient time to use the information before the companies can even initiate their response.
Rise of Breach Blindness
Over time, exposure to breach after breach has created “breach blindness,” as if these alerts do not matter anymore. Since most of the time, nothing immediate happens, it is easy to scroll past breach notifications without thinking twice. This apathy is dangerous. Such a lack of care could mean stolen identities, financial fraud, and no one holding the companies accountable for their inability to protect the data.
When companies lose money as a result of these breaches, the consumer pays for it in
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