According to a Gartner report issued on Tuesday, 45% of firms are presently testing generative AI, while 10% have such technologies in use. During a webinar last month to examine the commercial costs and dangers of generative AI, 1,419 executives were polled.
In the recent survey, around 78% said that the advantages of generative AI exceeded its risks, compared to the 68% who felt the same way in the prior survey.
According to Gartner, 22% of firms are expanding their generative AI investments across at least three different functions, with 45% of businesses doing so overall. Software development saw the biggest investment in or adoption of generative AI, at 21%, followed by marketing and customer service, at 19% and 16%, respectively.
Gartner’s group chief of research and an acclaimed analyst, “Organizations are not just talking about generative AI – they’re investing time, money, and resources to move it forward and drive business outcomes.”
“Executives are taking a bolder stance on generative AI as they see the profound ways that it can drive innovation, optimization, and disruption[…]Business and IT leaders understand that the ‘wait and see’ approach is riskier than investing,” said Karamouzis.