Shifting the Cyber security Sales Paradigm In cyber security sales, fear has long been the go-to approach. From warnings of impending cyber threats to fearmongering predictions of catastrophic breaches, the industry has often relied on fear-based ‘boogieman’ tactics to drive organizations to invest in security solutions. However, while fear CAN be an effective short-term motivator, it often leads to panic-driven decision-making, rather than smart, long-term strategic planning. In this blog, we’ll discuss the drawbacks of fear-based sales tactics and the advantages of a shift towards a more positive approach: cyber security as a value-added business enabler. We’ll explore how, by reframing the […]
The post Why MSSPs Should Transition from Fear-Based Sales Strategies to a Value-Centric Approach appeared first on Check Point Blog.