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We’re in the midst of a long-overdue resurgence in antitrust litigation. In the past 12 months alone, there have been three landmark rulings against Google/Alphabet (in search, advertising, and payments). Then there’s the long-running FTC v. Meta case, which went to trial last week. Plenty of people are cheering these cases on, seeing them as a victories over the tech broligarchy (who doesn’t love to see a broligarch get their comeuppance?).
But we’re cautiously cheering for another, more fundamental reason: the Big Tech antitrust cases could and should lead to enforceable changes that will foster more vibrant online expression and more meaningful user privacy protections.
Antitrust doctrine isn’t just about prices – it’s about power. The cases are nothing less than a fight over who will control the future of the internet, and what that future will look like. Will social media platforms continue to consolidate and enshittify? Or will the courts create breathing room for new ways of connecting to emerge and thrive?
Take FTC v Meta: The FTC argues that Meta’s control over Facebook, WhatsApp and Instagram – the latter two being companies Facebook acquired in order to neutralize them as competitors— gives it unfair monopoly power in personal social media, i.e. communications with friends and family. Meta disputes that, of course, but even if you take Meta at their word, there’s no denying that this case is directly concerned with online expression. If the FTC succeeds, Meta could be broken up and forced to compete. More important than competition for its own sake is what competition can deliver: openings in the canopy that allow green shoots to sprout – new systems for talking with one another and forming communities under different and more transparent moderation policies, a break from the content moderation monoculture that This article has been indexed from Deeplinks
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