Will Threads be a ‘Threat’ to Twitter?

About Threads

Meta, Instagram’s parent company launched Threads, which will be a text-based conversation app, rivaling Twitter.

Threads, released on Wednesday evening, a day before its scheduled release, allows users to join up directly from their Instagram accounts; it is a platform that allows users to publish short posts or updates that are up to 500 characters. They can include links, photos, or videos up to 5 minutes long.

More than 2 billion monthly active users will be able to import their accounts into Threads once it is made available to everyone.

Threads now have 70 million signups, according to a Friday morning post by Meta CEO Mark Zuckerberg, and that number is certain to rise over the next few days. (In comparison, Instagram has 1.3 billion users that log on every day. Twitter has 259 million daily active users at the end of 2022. 13 million accounts in total are on Mastodon.)

A Threat to Twitter

Adam Mosseri, the CEO of Instagram, claimed that under Musk, Twitter’s “volatility” and “unpredictability” gave Instagram the chance to compete. According to Mosseri in an interview, Threads is made for “public conversations,” which is an obvious reference to how Twitter executives have described the service’s function throughout the years.

In regards to its threads’ competitor space, Mosseri says “Obviously, Twitter pioneered the space[…]And there are a lot of good offerings out there for public conversations. But just given everything th

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