Automattic, the parent company of websites like WordPress and Tumblr, is in negotiations to sell training-related content from its platforms to AI firms like MidJourney and OpenAI. Additionally, Automattic is trying to reassure users that they can opt-out at any time, even if the specifics of the agreement are yet unknown, according to a new report from 404 Media.
404 reports Automattic is experiencing internal disputes because private content not intended for the firm to save was among the items scrapped for AI companies. Further complicating matters, it was discovered that adverts from an earlier Apple Music campaign, as well as other non-Automatic commercial items, had made their way into the training data set.
Generative AI has grown in popularity since OpenAI introduced ChatGPT in late 2022, with a number of companies quickly following suit. The system works by being “trained” on massive volumes of data, allowing it to generate videos, images, and text that appear to be original. However, big publishers have protested, and some have even filed lawsuits, claiming that most of the data used to train these systems was either pirated or does not constitute “fair use” under existing copyright regimes.
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